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What is social business?
What is a social business? A social business does not have a corporate social responsibility department. A social business is corporately, socially responsible. A social business does not need to tell...
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Pharma and healthcare innovation: ten steps forward
If one takes a long view of the history of technological innovation in business, a pattern can be perceived: An innovation emerges A cohort of early adopters perceive its superiority to existing...
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Social voice: the tone of trust
Many articles have been written about what in recent times has come to be known as ‘content strategy’ — the reassuring, if not always entirely accurate, notion that we are in control of all the...
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Introducing #PHOAMed: Pharma Open Access Meducation
I’ve written before about my enthusiasm for Mike Cadogan‘s FOAM (Free Open Access Meducation). Simply put: FOAM is the concept, #FOAMed is the Twitter hashtag. Mike describes FOAM thus: FOAM is the...
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Use #pharma to participate in conversations about the pharmaceutical industry...
#Pharma hashtag activity on Twitter, 6-12 May 2013. As this activity comparison of the last seven days’ conversation on Twitter concerning the pharmaceutical industry demonstrates, you may use hashtags...
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Content curation strategies after Google Reader
The recent demise of the popular RSS management tool Google Reader presents us with an opportunity to reflect on why we curate content, as well as how we do it. However, I’ll save the former...
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Chats not charts: a three step programme for pharmaceutical postmarketing
The air of despondency that is descending over the pharmaceutical industry’s use of social media is perverse. It has nothing to do with a putative (and also fictive) absence of interest on the...
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